# Business Development Lead

PancakeSwap is transitioning from the leading AMM DEX on BNB Chain to a full Liquidity Hub — aggregating and managing liquidity from native AMM pools, institutional capital, and external distribution channels. This role leads one of three specialized BD divisions in that build-out.

### About the role

We are restructuring our BD team around three liquidity sources, not chains. As the BD Lead owning end-to-end: Traditional AMM, Institutional Liquidity + RWA, New Product Distribution. You will be the internal subject-matter expert — owning partnerships, KPIs, and the pipeline from first contact to live integration.

This is an operator role, not a relationship role. We measure outcomes: volume generated per CAKE emitted, institutional trading volume, aggregator API integrations shipped. You will be expected to show weekly progress against a concrete Q2 2026 priority list from day one.

#### 1. Traditional AMM

* Own CAKE emission efficiency, project onboarding (V2/V3/Infinity CLAMM), and cross-chain launchpad pipeline across BNB Chain, Base, and SOL.
* **Primary metric:** volume per unit of CAKE emitted.
* **Secondary:** new active pools per quarter, first-launch projects per chain.
* **Urgent now:** Base + SOL ecosystem fund relationships · Infinity CLAMM project pipeline

#### 2. Institutional Liquidity + RWA

* Own tokenized stock and RWA issuer onboarding (xStocks/Backed Finance/Ondo/Robinhood), market maker onboarding (Wintermute, Jump, GSR), and PancakeSwap X RFQ distribution into Kraken, Bybit, OKX.
* Build PropAMM institutional pipeline.
* **Primary metric:** PancakeSwap X monthly trading volume, RWA issuers onboarded.
* **Urgent now:** xStocks pools on BNB + Base · Backed Finance / Kraken partnership

#### 3. New Product Distribution

* Replace 1inch as the default aggregator API for wallets (OKX, Binance, MetaMask, Trust) and DeFi protocols (Aave, Venus, Morpho).
* Own revenue share program design, white-label API packaging, and competitor switching analysis.
* **Secondary:** perps institutional onboarding (\~20% of role).
* **Primary metric:** API integrations shipped per quarter, monthly aggregator routed volume.
* **Urgent now:** Deep competitor analysis of 1inch, LiFi, Liquid Mesh · target list build

### What you will do

* Own the full partnership lifecycle: sourcing, negotiation, integration, and ongoing health metrics.
* Report weekly on pipeline status and division KPIs to the CEO; flag blockers with proposed solutions, not just problems.
* Participate in weekly cross-division BD sync to surface pipeline overlaps and coordinate joint approaches.
* Conduct ongoing competitor intelligence specific to your division's domain; translate findings into actionable differentiation.
* As the division matures, build and mentor a small team of BD managers under you.

### What we are looking for

#### Required

* 3+ years of BD, partnerships, or growth in DeFi, crypto, or fintech — with a track record of signed deals, not just pipeline
* Quantitative mindset: comfortable reading on-chain data, TVL/volume dashboards, and setting your own KPI targets from first principles
* Strong existing network in your target division's domain (AMM projects / institutional/RWA issuers / wallet or protocol ecosystem teams)
* Autonomous and structured: able to manage multiple parallel deals with zero hand-holding, and communicate blockers early
* Ownership mind-set

#### Nice to have

* Prior experience at a DEX, AMM, aggregator, or RWA platform
* Ability to read smart contract interactions or interpret Dune dashboards independently
* Experience building or managing a BD team from scratch

### How to apply

Shoot your resume over to hiring@pancakeswap.com, we’d love to hear from you!